Creating multiple variants manually allows for greater precision and personalization, as you can tailor each message based on factors like the recipient’s industry, role, or interests. However, this method is more labor-intensive compared to using spintax.
Which method to choose depends on your specific needs:
Spintax is useful for quick alternations and takes up less space, making it ideal when compactness is required. But as texts grow larger and more complex, managing spintax can become tricky, and ensuring all variations sound natural can be a challenge.
Manual variants, on the other hand, provide more control over the content, making them better suited for long or complex messages. They can be fine-tuned for a natural flow and work well with advanced language generation tools, though creating them requires more time and effort, and they consume more space.
In practice, a hybrid approach often works best. You might set up spintax for sections of the email that can remain general, while manually customizing other portions to make the message more relevant to each recipient.