Ensuring that your emails are getting delivered with Salesforge or any cold emailing platform requires a combination of good practices and technical optimization. Here are some steps you can follow to maximize email deliverability.
1. Warm up your mailboxes
Before sending large volumes of emails, it's essential to warm up your email account to build trust with internet service providers (ISPs). Salesforge provides an automatic warm-up feature, where it gradually increases your sending volume over time.
2. Use a Custom Domain and SPF/DKIM Authentication
Custom domain: Avoid sending emails from generic domains like @gmail.com, and use a domain tied to your business.
SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) are email authentication methods. Properly setting up these records in your domain's DNS will help ISPs verify that your emails are legitimate and not spam. Lucky for you, mailboxes purchased from Mailforge and Infraforge have it already set up!
3. Ensure High-Quality Email Lists
Sending emails to an outdated or purchased email list can harm your sender reputation. Ensure your email list is up-to-date, targeted, and permission-based.
Remove bounces: Regularly clean your email list of bounces and unresponsive leads.
Avoid spam traps: Spam traps are email addresses that are used to catch spammers. Ensure you're sending only to contacts who have expressed interest.
4. Craft Personalized, Non-Spammy Emails
Avoid spammy words and phrases (e.g., "Free money," "Guaranteed win").
Personalize the email subject line and content to avoid sounding robotic or automated.
Keep the email body concise and avoid excessive images or HTML.
5. Monitor Engagement Metrics
ISPs pay attention to how recipients engage with your emails (e.g., open rates, click-through rates, replies). If users frequently mark your emails as spam or don't engage, your deliverability could be impacted.
Open rates: Track how many people open your emails.
Click-through rates: Monitor how many people click on your links.
Replies: Encourage responses to maintain a natural flow and improve your sender reputation.
6. Avoid Sending Too Many Emails at Once
Sending too many emails too quickly can trigger spam filters. Salesforge offers options to schedule emails and distribute sending over time, which can help mitigate this.
7. Monitor Your Email Reputation
You can use tools like mail-tester.com to track your sender reputation. A poor sender reputation can lead to your emails landing in spam folders.
By following these practices, you can improve your chances of successfully landing your emails in your prospects' inboxes.