To identify the best time to send cold emails, we would have to take in consideration these steps:
Understand Your Audience: Research when your target audience is most likely to check and engage with their emails. This involves analyzing their behavior and preferences.
Use Research Insights: Recent studies generally indicate that weekdays are optimal for sending cold emails, with Tuesdays between 8 AM and 3 PM often showing the highest engagement rates.
Test and Refine: Continuously test different sending times to find what works best for your audience. Track open rates and responses to fine-tune your approach.
Prioritize Quality Content: While timing is important, the effectiveness of your email content is crucial. Focus on creating compelling subject lines, concise messages, and using a professional email address.
By combining strategic timing with high-quality content, you can enhance the success of your cold email campaigns.
When it comes to sending cold emails, timing is almost as crucial as creating compelling content.
Consider this: you might invest hours in crafting the ideal message and an eye-catching subject line, but if you send it at the wrong time, it might go unnoticed.
Figuring out the optimal time to send cold emails is essential for the success of your campaigns.
The challenge is that various studies present different findings, making it tough to pinpoint the best time.
That’s why this guide reviews insights from four recent studies on this subject. Hopefully, this will help you determine the best time to send cold emails and enhance your campaign's engagement.
First, let’s revisit some fundamental principles of cold email campaigns:A cold email, or cold outreach email, is a message sent to someone unfamiliar with your brand, asking them to take a specific action, such as considering a product, forming a partnership, or recruitment.
Timing plays a crucial role in the effectiveness of cold emails. Sending your email at the wrong time can mean it gets overlooked. For instance, many people ignore low-priority emails on Friday afternoons or during the weekend, and come Monday, older emails may be forgotten.
Moreover, poor open rates can trigger spam filters, especially if recipients frequently mark your emails as spam, delete them without reading, or largely ignore them. This can lead to your emails being blocked by spam filters. Recent studies shed light on the best times to send cold emails. Research from Brevo, GetResponse, Omnisend, and HubSpot, published between 2022 and 2023, indicates that weekdays are generally the best days for sending cold emails. Among weekdays, Tuesday and Thursday stand out, with Tuesday and Wednesday showing particularly high open rates. Specifically, Wednesday emails tend to have the highest click-through rates. Understanding these timing insights can help enhance your cold email campaigns and improve engagement.
The research results broadly indicate that Tuesdays during business hours tend to get better open rates. Weekends and night times are typically a bad time to send cold sales emails.
But the truth is, the best time to send a cold email depends on your audience.To illustrate this point, Brevo broke its study down into industries and found a significant variation between them:
To wrap up, while in general, sending cold emails on Tuesdays between 8 AM and 3 PM tends to yield the best results, the key takeaway is to understand your audience and determine when they’re most likely to engage with their emails.
Testing different times is essential, but don’t get too caught up in the timing. Your primary focus should be on crafting high-quality email content. Create an enticing subject line, keep your message concise, and use a professional email address.
For an extra boost in your email campaigns, consider adding personalized images to make your emails stand out.