--- title: "Sequence building" description: "How to build an outreach sequence in Salesforge (email and LinkedIn steps, contacts, and settings)." url: https://help.salesforge.ai/en/articles/8904934-sequence-building collection: "Sequencing Guide 🔨" updated: 2026-11-03 language: en --- # Sequence building How to build an outreach sequence in Salesforge (email and LinkedIn steps, contacts, and settings). Sequences let you combine email and LinkedIn steps, with conditional branching, into a single outreach flow. This article walks through building one from scratch. **Step 1: Create a sequence** - In the left sidebar, click **Sequences** (under Outreach). - Click **Add sequence** in the top right. - Pick a starting point: **Custom sequence** for a blank canvas, or a template such as **3-step email outreach**, **Just LinkedIn**, **Multichannel combined outreach**, **Prioritize email**, or **Prioritize LinkedIn**. - If you picked a template, review it in the preview modal and click **Use template** to load it into the builder. **Step 2: The builder canvas** Every sequence starts from a Sequence start node. Below it, steps run in order, each separated by a Delay (in days) that controls how long to wait after the previous step before this one fires. ![](https://staticfiles.gleap.io/ghelparticle/LNvVvY3LBCpBid2PrvKB7W7QMKPdHgy0GHAwWtWH9dWammfUQpJJyf9cvGm7yHEWicCATAEVaGC.jpg) Each step shows which channel it uses (an email icon for email steps, a LinkedIn icon for LinkedIn steps) and lists its variants (A, B, C, and so on) for A/B testing. **Step 3: Adding a step** Click the + between any two steps (or right after Sequence start) to open the step picker. Steps are grouped by: - Email: Send email - LinkedIn: Request connection, Send message, Send voice note, InMail message, Withdraw connection request, View profile, Follow contact, Like latest post - Universal / Actions: available regardless of channel - Conditions: branch the sequence based on contact data or behavior, for example Has email, Email bounced, Is email validated, Has LinkedIn URL, If connection accepted ![](https://staticfiles.gleap.io/ghelparticle/rxNOhu0F0A57BkYYRpnzgLcwnbEzQqA3QJbuU130WCe3eq9hLMXy4kKbgYnprlNLSFGolJH0XDE.jpg) This is what makes a sequence multichannel: you can mix email and LinkedIn steps, or add conditional branches, all in the same flow. A sequence can also be email only or LinkedIn only. The **Send voice note** step sends a recorded or AI-generated voice note to 1st-degree connections. See [LinkedIn Voice Notes in Salesforge](https://help.salesforge.ai/en/articles/10333677.md) for how to set it up. **Step 4: Writing an email step** Click into a Send email step to open its editor. You will see: - Subject: the subject line. You can insert variables using **Variables**, and can use **Autospintax** to auto-generate wording variations for deliverability. - Body: the email content, with Templates, Variables, Autospintax, formatting, links, images, and an HTML/code view. - Spam check, Send preview, and Save as template at the bottom. ![](https://staticfiles.gleap.io/ghelparticle/2n8WKr3Hlivt63FH6MuF70hNa4bKadY0EKyZHLfdj7KztxqSqJJCIJCnrzm8FTkFpeCfljIFPoH.jpg) On a follow-up step (any step after the first), the Subject field defaults to **empty**. If you leave it empty, the follow-up email sends in the **same thread** as the previous step. If you type a subject instead, it sends as a separate email with a new subject line. **Step 5: Adding contacts** Open the Contacts tab inside the sequence and choose how to add people: - Existing contacts: pick from contacts already in your workspace - Leadsforge: pull from Leadsforge's 500M+ contact database - Google sheet URL: import directly from a Google Sheet - Upload a CSV file: drag and drop or browse (max 100,000 rows). See [Importing contacts into Salesforge using CSV file](https://help.salesforge.ai/en/articles/10333539-importing-contacts-into-salesforge-using-csv-file.md) for the column-mapping and custom-variable steps. ![](https://staticfiles.gleap.io/ghelparticle/uGSezEfrQ6ceGmQCF3qd94WM8TX15x5qwKpNhoToKBLTsEuxTAcrkRZWGS039C8IkgXWoVp9UGJ.jpg) Adding contacts is a two-step **Select, then Validate** flow. After you select contacts, Salesforge runs email validation and splits the results into **Safe** and **Unsafe** tabs before you confirm and add them to the sequence. This uses 1 validation credit per contact. See [Understanding Salesforge Credits](https://help.salesforge.ai/en/articles/10333618-understanding-salesforge-credits.md). **Step 6: Sequence settings** The Settings tab controls how the whole sequence behaves: - Schedule: timezone and sending window (days and hours) - Sending priority: whether new contacts or follow-ups get sending capacity first. See [Sending Priority: New Contacts vs Follow Ups](https://help.salesforge.ai/en/articles/10333616-sending-priority-new-contacts-vs-follow-ups.md). - Multithreading: Stop on reply from company, Sequential sending within a company, Set a company limit - Email only: CC and BCC, Pause on click, Pause on open - Deliverability: Bounce shield, Plain Text, Email service provider (ESP) matching - Opt-out of emails: Custom opt-out at the bottom, with a Type of Hyperlink or Text, plus an optional **Localized opt-out link** that auto-translates the unsubscribe link into the recipient's language. See [Localized Opt-Out Link](https://help.salesforge.ai/en/articles/10333613-localized-opt-out-link.md). - Tracking: Track opportunities, Track open rate, Track link clicks (open and click tracking are not recommended, since they can affect deliverability) ![](https://staticfiles.gleap.io/ghelparticle/Wnhahu2K9AWQJkhuSGBlNaYOzlsWchHA5WWjI4zPdXdHgZej6trJ8tkNbtXaCwn60aEYTOI9oC7.jpg) ![](https://staticfiles.gleap.io/ghelparticle/4DhfBxjf5E4ajeQ6cFn1HxdzDFqwF8FXINeMo5I2CF9RLoiSzmiYtJ7vXQYTZ1BAnmw2BckRLGB.jpg) **Step 7: Subsequences** The Subsequences tab lets you automatically move a contact into a follow-on sequence based on how they were labeled in Primebox after replying. See [Subsequences](https://help.salesforge.ai/en/articles/10333542-subsequences.md) for the full setup. **Related articles** - [Salesforge Multichannel](https://help.salesforge.ai/en/articles/10333574-salesforge-multichannel.md) - [LinkedIn Voice Notes in Salesforge](https://help.salesforge.ai/en/articles/10333677.md) - [Why You Should Switch to Multichannel Sequences](https://help.salesforge.ai/en/articles/10333581-why-you-should-switch-to-multichannel-sequences.md) - [Importing contacts into Salesforge using CSV file](https://help.salesforge.ai/en/articles/10333539-importing-contacts-into-salesforge-using-csv-file.md) - [Understanding Salesforge Credits](https://help.salesforge.ai/en/articles/10333618-understanding-salesforge-credits.md) - [How do follow ups work in Salesforge?](https://help.salesforge.ai/en/articles/9833669-how-do-follow-ups-work-in-salesforge.md)