---
title: "Icebreakers and when to use them"
description: "An icebreaker allows you to break the ice with the prospect"
url: https://help.salesforge.ai/en/articles/8190169-icebreakers-and-when-to-use-them
collection: "Programmatic Personalization & Customization 🧠"
updated: 2025-01-05
language: en
---

# Icebreakers and when to use them

An icebreaker allows you to break the ice with the prospect

One of the ways to increase the reply rate when you need to send a template because you need to control exactly what goes into the initial email is by inserting the icebreaker.

```javascript
#{{icebreaker}}
```

Salesforge.ai will scan the LinkedIn profile of the recipient and will make a one-line observation and/or a compliment about the individual to break the ice.

There are 2 usual places in the email you would use the icebreaker.

1) Either you would use it as a first line within to break the ice from the get go

```javascript
Hey Frank,

#{{icebreaker}}

Your email content
```

2) You would use it as P.S.

```javascript
Thanks,

Frank Sondors

CEO @ Salesforge

P.S. #{{icebreaker}}
```

How do you assemble it in Salesforge

![](https://staticfiles.gleap.io/helpcenter/677a7ec3b682e732d0e54ed0/20250105155915_4341.png)

Example output for Frank from Salesforce

![](https://staticfiles.gleap.io/helpcenter/677a7ec3b682e732d0e54ed0/20250105155915_0380.png)