--- title: "What Is Spintax and How to Use It in Salesforge" description: "How to Use Spintax in Salesforge" url: https://help.salesforge.ai/en/articles/8136165-what-is-spintax-and-how-to-use-it-in-salesforge collection: "Programmatic Personalization & Customization 🧠" updated: 2026-11-05 language: en --- # What Is Spintax and How to Use It in Salesforge How to Use Spintax in Salesforge Spintax allows you to create multiple variations of an email or message from a single template. Instead of sending identical wording to every contact, you can define alternative words, phrases, or sentences that Salesforge uses to generate different versions of your content. Salesforge supports manual spintax and Auto Spintax in Multichannel Sequences. You can also use spintax in email signatures, allowing you to vary both your outreach messages and signature content. This guide explains how spintax works, how to use it in sequences and signatures, how Auto Spintax works, and how to combine spintax with personalization variables. ## What Is Spintax? Spintax (spinning syntax) is a formatting method that defines alternative words or phrases using curly braces and vertical bars. For example: `{{Hi|Hello|Hey}} {{first_name}},` Salesforge can generate three different greetings: - Hi Alex, - Hello Alex, - Hey Alex, The system selects one of the available variations when generating the message. Spintax can be used for individual words, complete phrases, sentences, and longer sections of content. ## Understanding Spintax Syntax and Variables It is important to understand the difference between spintax and personalization variables because both use double curly braces. **Spintax uses a vertical bar (|) to separate alternatives.** Example: `{{Hi|Hello|Hey}}` **Variables use double curly braces without a vertical bar.** Example: `{{first_name}}` The distinction is important: `{{ }}` without a `|` is interpreted as a variable, not a spintax expression. ### Common Formatting Rules 1. Use double curly braces to define spintax. 2. Separate alternatives with vertical bars (`|`). 3. Close every expression with the correct braces. 4. Use double curly braces without a vertical bar for supported variables. 5. Make sure every variation fits naturally into the surrounding sentence. Correct: `I {{noticed|saw|came across}} your company recently.` Incorrect: `I {noticed|saw|came across} your company recently.` ## How to Use Manual Spintax in Salesforge You can add spintax directly to your message content when building a sequence. 1. Open Salesforge and navigate to **Multichannel Sequences**. 2. Create a new sequence or open an existing one. 3. Select the email or LinkedIn message step you want to edit. 4. Add spintax expressions wherever you want alternative wording. 5. Review your expressions to ensure the syntax is correct. 6. Preview the message variations. 7. Launch your sequence after checking the generated content. Manual spintax gives you complete control over the alternatives used in your messages. ### Examples of Manual Spintax **Alternative greetings** `{{Hi|Hello|Hey}} {{first_name}},` **Alternative introductions** `I {{noticed|saw|came across}} your company while researching {{the industry|your market|companies in this space}}.` **Alternative meeting requests** `Would you be {{open to|available for|interested in}} a quick conversation next week?` **Alternative closing lines** `{{Best regards|Thanks|All the best}},` You can also use spintax in email subject lines. ## How to Use Spintax in Salesforge Email Signatures Spintax is not limited to sequence messages. You can also use it in your Salesforge email signatures. This allows you to create variations in your sign-off, job title, or other signature text instead of sending exactly the same signature with every email. For example: `{{Best regards|Kind regards|Thanks}},` `{{first_name}}` `{{Sales Manager|Business Development Manager}}` Another example: `{{Let's connect|Feel free to reach out|Happy to chat}}` When using spintax in signatures, follow the same formatting rules as in sequence messages: - Use double curly braces. - Separate alternative options with `|`. - Make sure every expression is properly closed. - Use supported personalization variables where needed. **Important:** A double-curly-brace expression without a vertical bar is interpreted as a variable. Make sure your signature variations contain the correct spintax syntax. Always preview or send a test email to verify that the signature renders correctly. ## How to Use Auto Spintax Auto Spintax helps you generate wording variations without manually writing every spintax expression. Instead of creating alternatives yourself, Salesforge generates suggestions based on your existing message content. ### How to Generate Variations 1. Open the Multichannel Sequence Builder. 2. Select the message step you want to improve. 3. Open the Auto Spintax feature. 4. Generate suggested variations. 5. Review the generated content and make any necessary changes. 6. Apply the variations once you are satisfied. 7. Preview the resulting messages before launching your sequence. Auto Spintax is designed to make message variation faster while maintaining the original intent of your content. ### Reviewing Auto Spintax Suggestions Always review generated variations before applying them. Check that: - The alternatives sound natural. - Grammar and sentence structure remain correct. - The original message meaning is preserved. - No inaccurate claims or misleading statements are introduced. - Personalization variables remain intact. Generated variations should always be reviewed before sending. ## Using Spintax with Personalization Variables Spintax and personalization variables serve different purposes and can be combined in the same message. - **Spintax** provides alternative wording. - **Personalization variables** insert contact-specific information, such as a first name or company name. For example: `{{Hi|Hello|Hey}} {{first_name}}, I {{noticed|saw}} that {{company_name}} is growing in your market.` Possible outputs: - Hi Alex, I noticed that Acme is growing in your market. - Hello Alex, I saw that Acme is growing in your market. Always use the exact variable names supported by the Salesforge variable picker. ## Previewing Spintax Variations Salesforge provides message previews in the Multichannel Sequence Builder to help you review how spintax and personalization variables appear in the final message. The preview feature can show up to five examples for each supported message node. ### How to Review a Preview 1. Open your Multichannel Sequence. 2. Select the email or LinkedIn message step. 3. Open the message preview. 4. Review the displayed examples. 5. Check that the variations sound natural and preserve the intended meaning. 6. Confirm that personalization variables render correctly. 7. Update the message if any variation is awkward or inaccurate. A preview displays examples of possible outputs. It does not guarantee that every possible combination will be suitable. ## Pre-Launch Validation for Spintax Salesforge includes pre-launch checks for Multichannel Sequences to help identify configuration and content problems before a sequence goes live. For message content, the builder can flag: - Broken spintax expressions. - Incorrect personalization variables. - Empty email messages. - Missing InMail subjects. - InMail messages exceeding 2,000 characters. When an issue is detected, Salesforge highlights the relevant step and A/B variant and provides information about the problem. ### What Happens When a Spintax Error Is Detected? 1. Click **Launch** in the sequence builder. 2. Review the validation results. 3. Open the affected message step. 4. Read the validation message. 5. Correct the spintax syntax or variable. 6. Run the validation checks again. Blocking issues must be resolved before the sequence can launch. Warnings may allow the sequence to launch, depending on the issue. ## Where Can You Use Spintax in Salesforge? Spintax can be used in different parts of Salesforge. ### Multichannel Sequences You can use manual spintax in supported sequence message content, including: - Email messages. - LinkedIn messages. - LinkedIn connection request notes. For email steps, spintax can be used in both the subject and body. Auto Spintax is available through the sequence-building workflow for generating message variations. ### Email Signatures Salesforge also supports spintax in email signatures. This allows you to introduce variations into signature text, including sign-offs and other wording, while retaining supported personalization variables. ### Warmforge Warmforge also supports spintax and personalization variables in email signatures and placement tests. For example: `{{Hello|Hi}}, I am {{sender_first_name}}.` Warmforge signature and placement-test functionality is separate from the sequence-building workflow in Salesforge. ## Best Practices for Using Spintax **Keep Variations Natural** Every alternative should sound like something a person would actually write. Avoid adding variations simply to increase the number of possible combinations. **Maintain Consistent Grammar** Check that each alternative fits the surrounding sentence structure. **Preserve the Original Meaning** Spintax should change how a message is expressed, not the facts or promises it contains. **Review Generated Content** Auto Spintax helps generate variations, but it does not remove the need for human review. **Check Variables and Syntax** Use supported variable names and ensure every spintax expression is correctly formatted. **Preview Before Launching** Use message previews and pre-launch validation to identify errors before your sequence starts sending. **Do Not Treat Spintax as a Deliverability Guarantee** Spintax creates wording variations, but it does not guarantee inbox placement or prevent spam filtering. Deliverability also depends on sender reputation, recipient engagement, sending practices, message content, and other factors. ## Troubleshooting Common Spintax Issues ### Spintax Appears as Raw Text **Possible cause:** The expression may use incorrect braces, contain missing separators, or be malformed. **What to do:** - Check the opening and closing braces. - Confirm that alternatives are separated by vertical bars. - Make sure you have at least two alternatives. - Review the validation tooltip in the sequence builder. - Preview the corrected message again. ### A Variable Is Not Recognized **Possible cause:** The expression uses double curly braces without a vertical bar, but the variable name is incorrect or unsupported. **What to do:** - Check the variable name. - Use the variable picker to insert supported variables. - Verify that the required contact field contains data. - Preview the message to confirm that the variable renders correctly. ### The Sequence Cannot Launch **Possible cause:** Salesforge has detected a blocking issue involving spintax, variables, missing senders, or other content requirements. **What to do:** - Review the errors displayed after clicking Launch. - Open the affected step or A/B variant. - Correct the reported issue. - Run validation checks again. ### Auto Spintax Generates Awkward Wording **Possible cause:** Some generated alternatives do not fit the surrounding sentence or intended tone. **What to do:** - Review generated suggestions before applying them. - Remove unsuitable alternatives. - Rewrite the original sentence if necessary. - Preview the updated message again. ### Spintax Works in a Preview but the Message Still Has Problems **Possible cause:** A preview displays examples rather than every possible variation. Other issues may also arise from missing contact data or surrounding content. **What to do:** - Review all visible preview examples. - Check the underlying spintax expressions and variables. - Verify that every alternative preserves the intended meaning. - Resolve any additional validation warnings or errors. ## Frequently Asked Questions **Does spintax guarantee better deliverability?** No. Spintax creates wording variations, but it cannot guarantee inbox placement or prevent spam filtering. **Can I use spintax with personalization variables?** Yes. You can combine supported spintax expressions with personalization variables in the same message. **Can I use spintax in email signatures?** Yes. Salesforge supports spintax in email signatures, allowing you to vary sign-offs and other signature content. **What is the difference between spintax and variables?** Spintax uses double curly braces with vertical bars to separate alternatives, for example `{{Hi|Hello}}`. Variables use double curly braces without a vertical bar, for example `{{first_name}}`. **Can I use spintax in email subject lines?** Yes. Spintax can be used in supported email subject lines as well as email bodies. **Can I use Auto Spintax instead of writing variations manually?** Yes. Auto Spintax generates suggestions based on your existing content. You can review and edit the suggestions before applying them. **Does successful validation mean every variation is perfect?** No. Validation helps identify supported syntax and configuration issues. You should still review message previews and ensure the wording is natural and accurate. ## Summary Spintax allows you to create multiple versions of your outreach content from a single template. Salesforge supports manual spintax, Auto Spintax, email signature variations, message previews, and pre-launch validation. For the best results, use correct syntax, combine spintax with supported personalization variables, keep variations natural, and review your content before sending. Remember: double curly braces with a vertical bar define spintax, while double curly braces without a vertical bar are interpreted as variables.