Tones explained
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Written by Frank Sondors
Updated over a week ago

Playful: Ideal for engaging customers with new products or promotions in a light-hearted and informal manner. It's perfect for building a friendly rapport with your customers.

Hilarious: If your brand voice is humorous or if the context is appropriate, this style can make your sales pitch stand out and be memorable. However, use it carefully as humor might not work for all types of customers or products.

Formal: Useful when dealing with B2B customers, large orders, or premium products. This style presents a professional image, which can inspire trust and confidence in your company.

Curious: You can use this style to ask for feedback, opinions, or requirements from your customers, which can, in turn, inform your sales and marketing strategies. It's also a great way to engage customers in conversation.

Urgent: Use this style to convey limited-time offers or urgent sales calls to action. It's a great way to drive immediate responses.

Appreciative: This style can be used to thank your customers for their business, which is crucial for fostering a good customer relationship. It can also be used when providing incentives or rewards to loyal customers.

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