Initially perplexing, these abbreviations will have a significant impact on ensuring that your AI emails & templates successfully reach your potential prospect's inbox. Therefore, let's quickly delve into their meaning and understand why they are essential for you.

If you will follow do the following 4 things below, you will significantly improve the probability of landing in the primary inbox
​
​DKIM
​
This is an authentication method that lets Email Service Providers (ESPs) know if the email is actually associated with the domain. This means no random person can send an email on behalf of say Elon Musk under [email protected].
​
​SPF
​
Each email is given a “Made in” tag, similar to groceries you buy. Let's assume you buy Spam from the UK for the first time. You like it so much, you decide you want to buy a whole crate of Spam the next time round and you would check if the Spam actually comes from the UK and, if not, you would think it's fake. In a similar fashion, this policy is used by the receiving ESP to look at the “Made in IP address” to see if it was actually made by twitter.com’s IP and not some other IP.
​
​DMARC
​
By incorporating both DKIM and SPF, this policy determines whether an incoming email should be categorized as spam or outright rejected. It essentially informs every email service provider that the email you have sent is authentic and originated from you.
​
​MX Records
​
​

In summary, these records, known as Mail Exchange (MX) records, inform the internet about the specific server responsible for accepting emails directed to your domain. This is why they are referred to as Mail Exchange Servers.
​
Next, let's get everything set up
​

MX records are an essential component for both sending and receiving emails. Without MX records properly configured, you won't be able to do anything.