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All CollectionsSalesforge Cold Email Strategy 📈
🥓 Salesforge Cold Email Strategy Masterclass
🥓 Salesforge Cold Email Strategy Masterclass
Frank Sondors avatar
Written by Frank Sondors
Updated this week

Steal our strategy of how we use Salesforge to scale Salesforge - our exact steps are explained below 🥓

If you want to find out how we book 15-20 demos per day sending over 1k personalized emails per day whether it’s icebreakers/first lines or the whole email, then here we go!

👉 Salesforge is the only software in the market that allows you to hyper-personalize emails at scale leveraging AI marrying seller and buyer data, designed to give you the most bang for your buck. Forget about hiring more sales reps and focus on scaling the output of our existing reps.

👉 If you wonder why you need to personalize your emails, then remember that there’s usually at least a 2-3x relative increase in reply rate in comparison to using templates.

👉 It will take you a couple of hours to get initially set up and then you’ll need to wait 14 days to AI warm up your inboxes in full before starting to reach out to your prospects. Ensure warm-up is always on to ensure you stay out of spam.

👉 To get started, get onboarded by setting up free Salesforge account.

You can use Salesforge for 2 or 2000 inboxes. Let’s crunch some numbers to help you understand the scale and the potential here on what we estimate based on our extensive testing.

Crunching the funnel numbers

🥓 1k emails per day

🥓 20k emails per month (20 work days)

🥓 14k Opens (60% open rate)

🥓 1.4k Replies (10% reply rate)

🥓 350 Meetings/Demos Booked (25% positive reply rate)

🥓 263 Meetings/Demos Attended (75% show rate)

🥓 53 Closed Deals (20% closed won conversion rate)

🥓 $53k/month ($1k ticket)

Potential cost of your tech stack

Inbox set up

Infraforge

🔢 Each mailbox costs $4/month and .com domains (that we highly recommend!) are typically $13/year/domain. Mailbox cost goes down when buying at volume and paying annual upfront where you can save 2 months' worth of cost.

Mailforge
🔢 Each mailbox costs $3/month and .com domains are $13/year/domain. Mailbox cost goes down when buying at volume and paying for annual upfront where you can save 2 months worth of cost.

Validated email addresses

🔢 Get contacts/leads from your CRM or Apollo or Findymail. Ask us for more.

🔢 20,000 validation credits via Salesforge - $20

Send highly personalized emails

🔢 20,000 highly personalized emails/month using Salesforge - $952

💳 Total $1,242 for the 1st month and $1,152 thereafter

🥓 Bacon: $51,848

🤑 ROI: 5,173.61%

Don’t forget you’ll save also a ton by not needing to hire sales reps, so if, by this stage, you’re not convinced, drop us a message in chat, and let’s jump on a call.

99% of people are ready to get aboard at this stage, so let’s get crackin’

1. Domain & Email Setup

Remember not to use your primary domain to do cold email outreach. You need to use secondary domains. To make your life easier, here’s a checklist to make your life easier. This is something you can pass on to your VAs, SDRs or Sales/Rev Ops Manager to set up. If you’re engineering team handles all the domain, make a request for them to set this up ASAP.

For every domain that you buy, you should set up 2 to 3 mailboxes where you will be sending around 50 emails per day, 20 of them being warm and 30 of them being cold used for going after user prospects to ensure you reduce the risk damaging your email deliverability and stay out of spam.

2. Let’s Buy Some Domains

You should buy domains that are similar to yours and have your brand name in them. Best domain extensions to buy would be .com .io and .ai and the worst ones would be .info .fr . buzz amongst a few other ones.

Let’s say you own tesla.com, so then you could be domains like:

Trytesla.com

Gettestla.com

Teslalabs.com

Teamtesla.com

Fromtesla.com

Here at Salesforge, we use Infraforge and Mailfoprge domains and mailboxes because of the seamless processes that it provides

3. Infraforge or Mailforge setup

Use Infraforge or Mailforge to create domains and mailboxes. We recommend setting up 2-3 mailboxes per domain.

One thing to note is that the minimum buy is 10 mailboxes and there's no minimum on domains.

4. Setting Up Domains - SPF, DKIM, DMARC, MX & Forwarding (1 min)

Lucky to you, all records like DKIM, DMARC, MX, and SPF are automatically set up when you create mailboxes. To make sure they are set up correctly you can use this tool:
Check SPF: https://mxtoolbox.com/spf.aspx (enter your domain, ip blank)
Check DMARC: https://mxtoolbox.com/dmarc.aspx (enter your domain)
Check MX: https://mxtoolbox.com/MXLookup.aspx (enter your domain)
Check DKIM: https://mxtoolbox.com/dkim.aspx (enter your domain, enter select "autogenerated")

Set up domain forwarding forwarding

When you're purchasing domains you can enter domain forwarding in the setup form.

For Mailforge: if you have already purchased and want to change it (or add it) you can go into the Domains page, click on Bulk DNS update at top right of the domains list, then select the domains you want to update, toggle Domain forward modifier and enter the domain you want to forward to.

For Infraforge: contact us to change or add domain forwarding

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