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All collectionsSequencing Guide 🔨How Scheduling Works in Multichannel Campaigns

How Scheduling Works in Multichannel Campaigns

how scheduling works in multichannel

Salesforge allows you to run multichannel campaigns across email and LinkedIn from one sequence builder. Scheduling controls when your campaign is allowed to send actions, while Salesforge manages the actual execution based on your campaign settings, sender limits, sequence steps, and contact eligibility.

You can learn more about Salesforge’s campaign and sequence setup in the Salesforge Sequence Settings guide.

What does scheduling control?

The schedule tells Salesforge which days and times your campaign can send messages or execute steps.

For example, you may configure a campaign to send only:

  • Monday to Friday

  • 9:00 AM to 5:00 PM

  • During the recipient’s working hours

  • Within the limits of your connected mailboxes or LinkedIn senders

This helps prevent campaigns from sending at odd hours and gives you better control over daily outreach volume.

What happens when you launch a Multichannel sequence?

When you launch a Multichannel sequence, Salesforge creates tasks for the leads added to the sequence.

These tasks may include:

  • Sending an email

  • Visiting a LinkedIn profile

  • Sending a LinkedIn connection request

  • Sending a LinkedIn message

  • Sending a LinkedIn InMail

  • Checking a condition

  • Moving the lead to the next step

After launch, the scheduler regularly checks which tasks are ready to be executed.

A task will only run when:

  • The sequence is active

  • The task is ready based on the step timing

  • The sequence is inside the allowed schedule

  • The assigned sender profile has available capacity

  • The lead has not been stopped, removed, bounced, unsubscribed, or moved into another condition path

Does Multichannel spread tasks evenly throughout the day?

Not always.

In Multichannel, the schedule acts as an allowed execution window.

This means Salesforge checks for ready tasks during the active schedule and processes them based on available sender capacity. If there is enough capacity available, tasks may be executed faster instead of being evenly distributed across the full schedule window.

For example, if your schedule is 9 AM to 5 PM and your senders have enough capacity, Salesforge may process a large portion of eligible tasks earlier in the schedule window rather than spreading them perfectly until 5 PM.

To control sending volume, you should review:

  • Sequence schedule

  • Sender profile limits

  • Mailbox limits

  • LinkedIn account limits

  • Number of connected sender profiles

  • Lead volume added to the sequence

You can review general sequence settings in the Salesforge Sequence Settings guide.

How LinkedIn scheduling works

For LinkedIn tasks, Salesforge uses the sender profiles connected to your Multichannel sequence.

When a LinkedIn task is ready, Salesforge checks the available sender profiles and assigns the task to a sender profile that has remaining capacity.

Each LinkedIn sender profile may have its own daily limits for actions such as:

  • Connection requests

  • LinkedIn messages

  • InMails

  • Profile visits

Once a lead is assigned to a LinkedIn sender profile, future LinkedIn tasks for that same lead continue from the same sender profile.

This keeps the outreach experience consistent for the prospect.

For example, if Sender A sends the connection request to a lead, Sender A will also be used for the next LinkedIn task for that lead where applicable.

How Salesforge distributes LinkedIn tasks across sender profiles

Salesforge distributes LinkedIn tasks based on sender profile capacity.

Sender profiles with more remaining capacity may receive more tasks first. As capacity becomes more balanced, tasks are distributed more evenly across the available sender profiles.

This helps Salesforge:

  • Use all connected sender profiles more efficiently

  • Avoid overloading only one sender profile

  • Respect each sender profile’s daily limits

  • Maximize the total available LinkedIn sending capacity

  • Improve task distribution across larger Multichannel sequences

Previously, sender profiles could be selected in a fixed order. This meant the first sender profile could receive tasks before others were used.

With the updated LinkedIn task distribution logic, LinkedIn tasks are no longer assigned only to the first created sender profile. Instead, Salesforge considers remaining capacity so tasks can be spread more fairly across connected sender profiles.

Example

Let’s say your Multichannel sequence has three LinkedIn sender profiles attached:

  • Sender Profile A has 8 remaining actions available

  • Sender Profile B has 9 remaining actions available

  • Sender Profile C has 10 remaining actions available

Salesforge will prioritize the sender profile with higher remaining capacity first.

As tasks are assigned and capacity changes, the scheduler continues balancing task assignment across the available sender profiles.

The expected result is that no single sender profile should dominate LinkedIn task assignment when multiple sender profiles have available capacity.

Important checks for LinkedIn task distribution

When checking LinkedIn task distribution, the most important thing to verify is which sender profile was assigned to each lead’s first LinkedIn task.

Only the first LinkedIn task assignment matters. Once a lead is assigned to a sender profile, future LinkedIn tasks for that lead should continue with the same sender profile.

For LinkedIn task distribution, Salesforge should behave like this:

  • Each sender profile can receive only a limited number of tasks per scheduler run

  • Sender profiles with higher remaining capacity should receive tasks first

  • As capacities become equal, tasks should rotate more evenly between sender profiles

  • Tasks should not all go to the first created sender profile anymore

Does Salesforge still respect sender limits?

Yes.

Salesforge always respects the available capacity and daily limits of your sender profiles.

A sender profile with no remaining capacity will not be assigned new LinkedIn tasks.

For example, if a LinkedIn sender profile has reached its daily connection request limit, Salesforge will not assign new connection request tasks to that sender profile until capacity becomes available again.

Why all sender profiles should be used

If you attach multiple sender profiles to a Multichannel sequence, Salesforge is designed to use the available capacity across those sender profiles.

This is important because using only one sender profile while other sender profiles remain unused can reduce the total number of tasks your sequence can complete.

By distributing LinkedIn tasks across available sender profiles, Salesforge helps your campaign process more leads while still respecting sender-level limits.

Why tasks may not execute immediately

A Multichannel task may be ready but still not execute immediately.

Common reasons include:

  • The sequence is outside the allowed schedule

  • The sender profile has reached its daily limit

  • The task is waiting for the next scheduler run

  • The lead is waiting for the next step delay

  • The assigned sender profile is disconnected

  • The lead has already replied

  • The lead bounced, unsubscribed, or was stopped

  • The task belongs to a condition path that has not been met yet

For LinkedIn tasks specifically, Salesforge also checks whether the assigned sender profile has enough remaining capacity for that action type.

How follow-up timing works

Each step in your Multichannel sequence can have its own delay.

Example:

  • Step 1: Send LinkedIn connection request

  • Wait 2 days

  • Step 2: Send email

  • Wait 1 day

  • Step 3: Send LinkedIn message

  • Wait 3 days

  • Step 4: Send follow-up email

Salesforge will only execute the next step when the delay has passed and the task is eligible to run.

If the next step becomes ready outside your schedule, Salesforge will wait until the sequence is inside the allowed sending window again.

You can learn more about follow-up behavior in the Salesforge follow-ups guide.

What happens after a lead is assigned to a LinkedIn sender profile?

For LinkedIn tasks, only the first LinkedIn task assignment matters.

Once a lead is assigned to a LinkedIn sender profile, Salesforge keeps using the same sender profile for future LinkedIn tasks for that lead.

This avoids situations where one prospect receives LinkedIn actions from multiple different people in the same sequence.

Example:

If John is assigned to Sender Profile A for the first LinkedIn connection request, future LinkedIn messages to John will continue from Sender Profile A.

Best practices for Multichannel scheduling

To get the best results from Multichannel scheduling:

  • Attach enough sender profiles to support your lead volume

  • Make sure each sender profile has enough available capacity

  • Avoid overloading one sender profile with too many tasks

  • Keep your sequence schedule aligned with your target audience’s working hours

  • Use realistic daily limits for both email and LinkedIn

  • Monitor task execution after launching a high-volume sequence

  • Review sender profile health and connection status regularly

If your sequence has many leads but only one active sender profile, execution may be slower because Salesforge must respect that sender profile’s limits.

Adding more sender profiles can help distribute LinkedIn tasks more effectively.

Summary

Scheduling in Salesforge controls when your multichannel campaign is allowed to run.

However, the actual sending order also depends on:

  • Sequence timing

  • Sender limits

  • Campaign limits

  • Follow-up priority

  • Contact status

  • Reply and stop conditions

In simple terms:

Schedule = when Salesforge is allowed to send
Limits = how much Salesforge can send
Sequence logic = what Salesforge should send next
Contact status = whether the contact should continue

Together, these rules help your campaigns run safely, consistently, and in a deliverability-friendly way.

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