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Infraforge: How to use it for maximum deliverability

Learn how to properly set up and manage your Infraforge infrastructure to maintain strong email deliverability at scale

What is Infraforge?

Infraforge is a private email infrastructure that gives you your own dedicated IP address, along with fully managed SMTP/IMAP setup. It is built specifically for cold outreach at scale, giving you:

  • Full control over your sending

  • Isolated sender reputation

  • Automated DNS setup (SPF, DKIM, DMARC)

  • The ability to scale to thousands of mailboxes

Why dedicated infrastructure matters

With Infraforge, your email reputation is entirely your own.

This has two major implications:

Advantages

  • You are not affected by other senders

  • No shared IP means lower risk of random blacklisting

  • More predictable and controllable deliverability

  • Better scalability for high-volume outreach

Responsibility

  • Your deliverability depends 100% on your setup and behavior

  • Poor practices will hurt only you, but fully

Key risks to be aware of

Because this is a private infrastructure, there are no “safety nets” like with Google or Outlook.

If misused, you can:

  • Burn your IP reputation quickly

  • Land in spam consistently

  • Get domains/IPs blacklisted

Best practices for maximum deliverability

1. Always warm up your infrastructure

Even though setup is instant, you still have to warm your mailboxes up before running cold email sequences (unless purchasing pre-warmed mailboxes)

Warmups should gradually ramp up, and you shouldn’t exceed 20 warmup emails per mailbox per day. We recommend using Warmforge for warmups, as this is all automatically done for you within a premium warmup pool.

Pre-warmed mailboxes (Optional)

Infraforge also offers pre-warmed mailboxes, which come with:

  • Established sending history

  • Pre-configured domains and inboxes

  • Generic names, usernames, and domains

  • Warmup already completed

This allows you to start sending immediately, without going through the initial warmup phase.

2. Keep warmup running continuously

Warmup shouldn’t stop once you start sending campaigns.

Even while running cold email sequences, you should keep warmup active in the background

This helps:

  • Stabilize deliverability

  • Reduce the risk of landing in spam

  • Offset negative signals from cold outreach

Stopping warmup too early can lead to a gradual drop in inbox placement, especially on new or scaling infrastructure.

3. Use proper domain strategy

Do not send from your main domain.

Recommended:

  • Use multiple secondary domains

  • 2-3 mailboxes per domain

  • Spread volume across domains

4. Keep sending volume controlled

  • Send no more than 30 cold emails per mailbox per day

  • Avoid sudden spikes.

  • Consistent daily sending

  • Avoid large batch sends from a single mailbox

5. Focus on email quality

Infrastructure won’t save bad emails.

Avoid:

  • Spammy wording

  • Too many links/images

  • Generic messaging

Aim for:

  • Personalized emails

  • Plain text style

  • Natural language

  • As much spintax as possible

6. Monitor deliverability

Keep an eye on:

  • Reply rates

  • Bounce rates

While other metrics such as open rates and link clicks can be tracked, they’re not very reliable and can affect your deliverability negatively.

If performance drops:

  • Reduce volume

  • Pause affected mailboxes

  • Review your messaging

  • Run a placement test on Warmforge to see where your emails are actually landing

7. Maintain clean DNS & authentication

Infraforge sets this up automatically, including:

  • SPF

  • DKIM

  • DMARC

No manual setup is required, but:

  • Avoid modifying records that have already been set up

  • Avoid adding conflicting records

  • Ensure domains remain active and valid

8. Limit mailboxes per IP

Each Infraforge setup uses a dedicated IP, and overloading it can negatively impact your deliverability.

We recommend no more than 40 mailboxes per IP as going beyond this risks burning your sending infrastructure.

If you need to scale further, you’re not limited to just one IP. You can purchase additional IPs and distribute your mailboxes across them. This helps maintain a healthy sending reputation while still allowing you to grow your outreach.

9. Use high-quality, validated lead lists

Your lead list quality is one of the biggest factors in deliverability.

You should:

  • Use validated contact lists (contact validation is offered on Salesforge)

  • Target leads who are relevant to your offer - emails completely irrelevant to the lead are likely to result in more spam reports

Upon validation we recommend:

  • Sending to safe contacts

  • Avoiding invalid emails

  • Avoiding spam traps/contacts using anti-spam softwares

  • Being mindful with catch-all contacts, as the risk of bouncing is much higher

Poor-quality lists often lead to:

  • Low engagement

  • More spam reports

  • High bounce rates

On a dedicated IP infrastructure, emails bouncing and receiving spam reports can quickly damage your IP reputation, so keeping your lists clean is critical.

When should you use Infraforge?

Infraforge is ideal if:

  • You are sending cold outreach at scale

  • You need full control over deliverability

  • You want to avoid shared IP risks

  • You are comfortable managing sending strategy

Summary

Infraforge gives you maximum control and maximum performance, but also requires responsible usage.

If used correctly:

  • You get significantly better scalability

  • More stable deliverability

  • Lower long-term costs

If used incorrectly:

  • Reputation damage happens faster than on shared systems

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