OutboundSync Webhook Integration

The OutboundSync Webhook Receiver allows you to automatically sync real-time engagement data from Salesforge into your CRM (e.g. Salesforce, Hubspot).

Using webhooks, Salesforge sends event data (like email opens, replies, and clicks) to OutboundSync, which then maps and writes that data into your CRM.

How it Works

Salesforge webhooks send HTTP POST requests to a URL whenever selected events occur.

With OutboundSync:

1. Salesforge triggers an event (e.g. email opened)

2. The webhook sends event data to OutboundSync

3. OutboundSync processes and maps the data

4. The data is written into your CRM (e.g. Contact, Account, Activities)

Supported events include:

• Email sent

• Email opened

• Link clicked

• Contact Unsubscribed

• Email replied (positive/negative)

• Email bounced

• Unsubscribed

• LinkedIn replied

Prerequisites

Before setting up:

• Admin access to Salesforge

• Access to OutboundSync

• A connected CRM to OutboundSync (e.g. Salesforce or Hubspot)

• Salesforge Growth plan

Step 1: Create Webhook URL in OutboundSync

• Go to Create webhook in OutboundSync

• Choose Salesforge as Sales engagement platform

Step 2: Setup Webhook URL

• Adjust the settings as per your needs

• Copy the webhook URL

Step 3: Add Webhook URL in Salesforge

• Go to Salesforge → Settings → Integrations → Webhooks

• Click Add Webhook

Step 4: Setup Webhook in Salesforge

• Setup webhook for each event you added and need in OutboundSync

• Paste webhook URL from OutboundSync into Salesforge

Best Practices

• Use Upsert to avoid duplicate records

• Enable all events for full funnel tracking

• Map activities to CRM timelines for visibility

• Assign ownership rules for proper routing

• Monitor webhook logs for failures