The Opt-Out Rate metric helps you understand how many prospects are unsubscribing from your outreach efforts. It’s available in both the Sequences view and within Agent Frank’s detailed view.
This metric gives you visibility into how your messaging is being received—and helps you stay compliant and improve performance.
Where You Can Find ItSequences Dashboard: Each sequence shows a dedicated Opt-Out Rate card, allowing you to monitor which campaigns are leading to higher unsubscribe rates.
Agent Frank View: Get opt-out insights on a per-agent basis to see how their messages are landing.
What It Tells YouOpt-Out Rate is calculated as:
Opt-Out Rate = (Number of Unsubscribes / Number of Delivered Emails) × 100
This gives you a percentage that shows how many prospects are choosing to opt out of your outreach.
Why It’s ImportantSpot Messaging Issues: A high opt-out rate could mean your tone, targeting, or frequency isn’t resonating.
Improve Deliverability: Fewer unsubscribes = better email reputation.
Stay Compliant: Monitoring opt-outs helps you maintain privacy standards and avoid spam complaints.
Best PracticesRegularly check your Opt-Out Rate alongside Reply Rate and Bounce Rate.
If you notice a spike:
Review your subject lines and body copy.
Revisit your targeting criteria.
Consider reducing follow-up frequency.
Out-out can be turned on from the settings section of particular sequence.
If you have questions about interpreting your opt-out data or adjusting your sequences, reach out to us via the chat.
